Much of my work with NBC and Esquire Network involved a lot of fun and creative projects. However, when the head of marketing approached me randomly one day and asked me if I could cut together a set of three ten second promos for E! Entertainment, I was more than willing to help.
Then the caveat came along. I was then told the promos were going to be distributed on Buzzfeed's Snapchat channel. So obviously there were going to be some challenges with framing of the show footage. Needless to say, we got it accomplished and I am very happy with the result. Many lessons were learned along the way, but I gained some great knowledge in cutting content for this quickly emerging video content behemoth.