Scottie Yang

The Driven Series and Campaign

Branding Campaigns, Web Series

Role: DIRECTOR, PRODUCER, EDITOR

In early 2016, I began working on a short video series specifically designed for distribution and consuming via Facebook. Recognizing the trend of wide consumption of video content with the platform, rather than filming a traditional doc style piece in a single long form format, I decided to break up the story into four parts. 

The objective of this project was two-fold. One, to generate traffic and new followers for Drive Media in an effort to generate business leads and establish the newly formed company as a leader as creative content marketers. 

Secondly, to use the story of Emily Stockman and Ian Satterfield to help each of these athletes boost their own social media followers, widen their audience, in an effort to generate new endorsement opportunities.